Let's be honest, birth is far from blissful. At best it is the hardest work you'll ever do in your life. But it's arguably the best thing you'll ever do in your life.

Bliss Birth is founded on the belief that women's bodies are incredible things, and that when it's safe, choosing natural options makes for the best outcomes for mums and babies. That's why we've developed a range of products to support your natural birth experience.

Birth also rarely goes to plan, but in the end whether you opt for epidural, or have a c-section, whether you go totally drug-free or end up with emergency interventions - when  it's all over and you look into that baby's divine face and think "I did it, I made this, I am triumphant, I am Beyoncé, I am WOMAN" - that's the Bliss moment.
pregnant woman holding stomach

On the Bliss Blog you can read Ariel's birth story, news about the latest research in pregnancy and birthing, some advice on preparing for your birth, and more!